Market Analysis and Seo Growth Potential
At this stage, we will analyze Internet users' search intentions: what they buy, where and how often. Most entrepreneurs have not yet set a goal for their business, and this should be done to know where we want to get.
For market analysis, we can combine the data obtained through several analysis tools: Moz, Semrush, Ahrefs, Seomonitor, Similarweb, Seranking, Seo Power Suite, Geo Ranker and Cognitive Seo. You can also manually identify resources and useful statistics such as those on the Statista.
Analyze keywords and landing pages
Here, we'll do a keyword research that has the potential to generate traffic from search engines. Starting from the main keywords, we will look for other long-tail type keywords that have a high search volume and a relatively low competition.
Thus, we will determine which landing pages are most relevant to the keywords found. A properly conducted keyword research for a SEO campaign should reflect a complete image of the site and the content itself.
SEO Audit
An SEO audit helps us to discover what should be improved within the SEO optimization campaign so that we will have an overall view with a number of gaps and issues that affect the site's performance.
The audit must be done both at the beginning of a new SEO project and frequently (once every 2-3 months) to be aware of any problems that may arise during SEO optimization. Our Seo specialists will be fully involved in this process to identify gaps and then implement a SEO based on audit data
On Page Seo and Technical Seo
In this process we will put into practice solving the technical problems and the shortcomings found in the audit to have a seo campaign with results. If the technical side of the site is not well established, any effort to get Seo results may be in vain. We will solve technical and usability issues such as:
- - Problems of canonization.
- - Identify duplicate content.
- - Check meta title and description.
- - The upload speed of the website.
- - Existence of sitemap and robots for search engines to better understand the content of the site
- - Accessibility, balanced hierarchical structure.
- - Microformat implementation.
- - Responsive design, optimized for mobile.
- - Check page rel = next, prev.
- - Internal link structure and url architecture.
- - + Other User Experience optimizations.
Off page SEO and creation of relevant links
At this stage of seo off-page optimization, all implementations take place outside the site in order to get as many quality backlinks as possible for your niche. In 2019 the focus was on the quality and relevance of the content. This step is no longer as important as in previous years, because the link purchase method has become somewhat obvious, and Google no longer emphasizes the number of links. In any case, seo off page optimization is required for any SEO campaign that will have results.
What does off page SEO consist of ?
For search engines, the number of links and their quality is a feedback, a transfer of authority to the site where anchors are sent. The quality and number of backlinks can be a factor in differentiating positions in organic results. Anchors used for backlinks help understand the content to be displayed, both by the user and by Google. In this way, we can use synonyms or partial match anchors to try to give a clue to search engines in order to place us in organic results on the targeted keywords. Besides these, the off-page strategy will also include: relevant posts on different forums, enrollment in business directories or directories, and improved presence in social networks.
Local SEO
Optimizing local SEO implies improving search engine visibility for relevant searches that include geographic indicators such as: seo dubai optimization or seo dubai agency. If you own a local business such as a hotel, a hostel, a café, etc., you will need relevant traffic from the area where you operate, and this requires local SEO.
Seo On-Page is an important element for local optimization. Here we will take care that both the content of the page and the meta title and description contain the location of the business. Other elements to be optimized: schema.org implementation, added to Google My Business, social media presence.
Monitoring and SEO report
At this stage, we will deal with the frequent measurement of targeted keyword positions and organic traffic generated by them. Subsequently, our specialists will study the retail market and identify new opportunities to expand the keyword library according to market demands and trends.
We will use professional SEO tools to monitor the entire SEO campaign and to check its effectiveness. You will have permanent access to Seranking where you can follow the positions in the organic results for each targeted keyword.